Our Story
Our Formation Story
Highland and Alpine sit side by side at the base of the Wasatch Range — two neighboring towns with thriving local businesses, loyal residents, and a strong sense of community. For years, the area was served by the American Fork Chamber of Commerce, which covered communities to the north. But Highland and Alpine have their own identity, their own needs, and their businesses were ready for something built specifically for them.
How It Started
In the fall of 2025, a group that Rob Crawley was a part of called "We The People Meet" (www.wethepeoplemeet.org) was interviewing Ron Campbell, a candidate for the Highland City Council. He mentioned that he felt that we needed our own Chamber of Commerce in Highland.
Rob was moved by this message and reached out to Ron Campbell; together, they formulated a plan to start the Highland Alpine Chamber of Commerce. Many more including Vice Chair Jo Lambert came to the table to help get the Chamber off the ground.
"We had all these great businesses, but nobody was connecting them. That's what we set out to change."
Those conversations kept leading to the same place: a shared belief that Highland and Alpine deserved a chamber of their own. The Highland Alpine Chamber of Commerce was officially founded with 19 charter members who came together with one common goal: to strengthen their community and grow alongside it.
Why Local Matters
One of the Chamber's core missions is keeping Highland and Alpine strong from the inside out — and that starts with shopping local. When residents choose local businesses, sales tax revenue stays in the city, supporting the services and infrastructure everyone depends on. It means neighbors keep their jobs, business owners can grow, and service providers spend less time driving across the valley. It's better for traffic, better for the environment, and better for the community as a whole.
Today, the Highland Alpine Chamber of Commerce hosts monthly luncheons, advocates for local commerce, and works to make sure that when residents need a service, they think of their neighbors first. It's a new organization — but the community behind it has been here all along.
Meet Our Leadership Team
Rob Crawley
Chairman of the Board
Rob Crawley is an accountant, entrepreneur, and longtime Highland-Alpine resident. He holds a master's in accounting from BYU and founded Retail Consulting Team, among other ventures.
From 2013 to 2017 he served on the Cedar Hills City Council, where he saw firsthand how much a community changes when its people show up for each other.
The Highland and Alpine area is unique and has needed somebody to start a Chamber of Commerce to connect the businesses to the local residents. Rob launched the Highland Alpine Chamber with 19 founding members and a straightforward goal: help local businesses know each other, support each other, and grow together.
Jo Lambert
Vice Chair
Jo graduated summa cum laude and Phi Beta Kappa from Barnard College, Columbia University with a degree in Mathematics. She is a Certified Irish Dance Teacher with over 20 years of experience and a Certified Irish Dance Adjudicator for the past 10 years. Jo trains and certifies coaches in growth strategies, mindset, and implementation, and is committed to ongoing professional development through continuing education and conference attendance.
As a mother of seven children, Jo understands the real challenges of balancing health goals with a demanding lifestyle. In 2015, she lost 65 pounds and continues to prioritize her health and wellness journey. Jo also completed coursework at BYU, where she performed with the International Folk Dance Ensemble. Outside of work, she enjoys traveling with her family and singing.
Two Towns, One Vision
Highland
Highland sits along the northern edge of the Wasatch Range, with mountain views from just about every street. It started as a farming town and has grown into a busy community of families and small businesses, but it still has wide open spaces, great schools, and the kind of pace where people wave at each other from their driveways.
Alpine
Alpine sits right at the mouth of American Fork Canyon, with Lone Peak rising behind it and trails heading into the foothills from practically every neighborhood. It's a tight-knit town where families come for the outdoor access and stay because the neighbors feel more like friends.